On the occasion of the 20th of March – “5/20” – the day which, in China, represents and celebrates love, Prada is running a digital campaign featuring Kun, the eclectic Chinese singer as the protagonist of the short film which explores this emotion during and after the social distancing due to the spread of Coronavirus. The result is a definition of love: simultaneously universal and specific, timeless yet connected to the period we are currently living through. Comprising both static images and a video, the campaign provides a vivid representation of how, even at a time of social distancing, emotions like love and hope remain free, intense and untroubled, along with the passions that have always guided us and inspired our lives.
n° 53 - 28 May 2020