Prada Group’s digital evolution led to the development of new partnerships with major on-line retailers, including the opening of the Tmall Flagship store on March 20, 2020.
The channel offers customers the best support for their shopping experience, not only for the understanding of the collections’ stylistic content, but also to convey the values, the heritage and the corporate culture of both brands. This is an important step for Prada and Miu Miu’s digital evolution which, together with “Hey Box”, will reach a clientele particularily sensible to new products and trends.
The launch of “Tmall virtual idol” is also supporting to reach younger audiences and enhance customer experience.