On 27 February, to mark the Hyper Leaves installation, Prada and leading online fashion and streetwear platform HypeBeast hosted a debate at Epicenter on Broadway in New York on the evolution of the retail experience and the integration of interactive elements into consumers’ purchasing habits. The event featured Courtney Kenefick, senior creative editor at HypeBeast, Samir Bantal, director of Rem Koolhaas’ studio AMO, Brett Littman, director of the Isamu Noguchi Foundation and Garden Museum and Stash, an American artist.
The Hyper Leaves installation, inspired by nature in its wildest form, features specially created wallpaper depicting a large-scale natural landscape; a green-painted metal mesh structure with neon lights on a green carpet floor; and an enormous baobab tree made of metal mesh and neon lights, embellished by three triangular Prada logos. The hyperrealist installation is rounded off by large leaves used as display spaces and tables, hanging platforms for clothes and green flooring.
n° 51 - 11 March 2020