Morse Code – a new line of communication, and an enigmatic and exclusive yet universal language – is the star of the Prada Linea Rossa Spring/Summer 2020 digital campaign. This ultra-technical code, not usually suited to the everyday, is expressed in a streamlined sequence inspired by real life: the new characters are used to create actual messages and to speak a new language within the Linea Rossa community.
Creative director: Ferdinando Verderi
Photographer: Timur Celikdag