‘Together forever’: a play on words underpins #APairToLast, the story of a meeting of two people, two lovers, and two halves of the same pair of shoes posted on Church’s social media channels for Valentine’s Day. Combining storytelling with the brand’s products, delicate, watercolour-like illustrations recall typical moments from an encounter, with hues and landscapes that evoke the locations chosen for the Spring/Summer 2020 advertising campaign photoshoot, set in the town on St. Ives, Cornwall, in a genuine celebration of love.
n° 49 - 12 February 2020