Panerai watches from the limited-edition Luna Rossa collection and the official jacket of the Luna Rossa Prada Pirelli team, created in partnership with The Woolmark Company, with merino wool, with a fully breathable and highly waterproof outer membrane, were launched in the setting of the Prada Monte Napoleone menswear store. The shop’s spaces were completely redecorated for the event, with videos and giant photos of the cruising AC 75 Luna Rossa on the walls, and a new colour palette.
The Luna Rossa collection of Panerai watches, meanwhile, features four models: Submersible and Regatta with cases made of Carbotech, Chrono Flyback and Luminor with a case made of titanium. The event, held on 29 January, was attended by Max Sirena, team director and skipper of the Luna Rossa Prada Pirelli team, and Panerai’s CEO, Jean Marc Pontroué, as well as numerous guests and representatives of leading media outlets.