2019 ended with the opening of two new shops in strategically important markets for the brand:
Seoul (South Korea): located inside the Gangnam DF Hyundai Department Store, this store covers an area of over 120 m² and houses the men’s and women’s leather goods, footwear, accessories and eyewear collections.
Beijing (China): the new Prada shop inside the China World Store has a total floor space of over 320 m² and is dedicated to the men’s and women’s ready-to-wear, leather goods, footwear, accessories and fragrances collections.
Both spaces are decorated in the brand’s trademark style, with panelled walls covered in green canvas, a black-and-white chequered floor and Osvaldo Borsani velvet chairs, green for the women’s area and grey for the men’s section.