Prada.com, the brand’s e-commerce and editorial content platform, has been given a makeover. The new version of the site offers a unique shopping experience and a creative immersion in the Prada universe, with a minimalist and interactive design, featuring surprise ‘flash videos’ that play during navigation, personalised content and variable paths thanks to the site’s modular framework. It is accessible from any device and offers enhanced integration of online and offline channels. The ‘Pradasphere’ section has also been refreshed, and moves dynamically between past, present and future, taking the visitor on a tour of fashion shows, special projects, campaigns, films, events and locations within the Prada universe. Currently only visible in Europe, the new prada.com layout will be rolled out to other markets during 2020.
Prada.com Revamped
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