Prada is collaborating with leading sportswear brand adidas for the first time. ‘Prada for adidas’ will launch with two models for men and women that draw on the rich heritage and iconography of both brands, paying tribute to timeless classics. These limited-edition items, originating in the realm of sport, transposed to street style and now translated into the luxury world, made entirely by Prada in Italy, will be on sale from December 2019. The partnership will also involve the design and production of new technical footwear that the Luna Rossa crew will wear for the upcoming America’s Cup, to be unveiled in 2020.
n° 45 - 12 November 2019