To showcase the excellence of its manufacturing and the quality of its products, Prada invited the Chinese musician Cai Xu Kun, the teen idol who previously starred in Prada’s Code Human campaign, to spend a day exploring the company’s industrial sites in Tuscany.
The journey through the ‘Prada Universe’ begins in the Valvigna ‘factory-garden’, which perfectly balances architecture and nature, and continues in the Scandicci factory, a centre of excellence dedicated to the Prada men’s and women’s leather goods collections, where they are turned from raw materials into finished items. The project ends with a visit to the Ready-to-Wear Leather Goods Quality Control Centre in Levanella, the final stage of the manufacturing process, where attention is paid to every last detail, the focal point of Prada’s approach to creating its products.
n° 44 - 09 October 2019