The Paseo de Gracia store offered the most loyal Miu Miu customers in Barcelona an exclusive olfactory experience to mark the launch of the Fall/Winter 2019 collection. Two expert perfumiers guided guests through the complex perfume pyramid of Miu Miu’s fragrances, taking them on a journey through the various constituent parts and ending with a refined and sophisticated selection of culinary treats to delight the senses, paired with the different notes of each fragrance. The popular Fall/Winter collection recorded excellent sales figures among attendees.
Sensory Experiences at Miu Miu
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