A new Miu Miu pop-up inside the Umeda Hankyu Cotocoto department store in Osaka (Japan) showcases the pastel-coloured, plaited-nappa bags featured in the 2020 Cruise collection. Inspired by Miu Miu’s Fall/Winter 2019 advertising campaign, set in the Paws Up ranch in Montana (USA), the space boasts impressive video-walls, on which images of that rural setting are screened, and is defined by cherry-pink velvet stalls displaying classical Miu Miu sneakers with big Swarovski crystals adorning the vamp all over. The velvet seats and carpeted floor, also in pink nuances, add the finishing touch.
From 28th August to 3rd September 2019