Ferrari has chosen Gruppo Prada’s factories for their programme of contact and exchange between the companies and industrial premises that testify to Italian excellence worldwide. In this framework, on July 29th a delegation of 30 Ferrari executives from the industrial and commercial departments was hosted in Valdarno for a presentation of the Group. This was followed by a visit to the Valvigna industrial headquarters – in order to demonstrate the concept of “garden factory” that Prada introduced with Studio Canali – and the Buresta footwear center, also designed in collaboration with Studio Canali. Here the Ferrari delegation was able to observe all the different stages of the production process, which illustrate how complex and articulate the Group’s industrial activity is.
n° 42 - 05 September 2019