A power of energy, provocation and freedom. The Prada Spring/Summer 2020 men’s collection is animated by a spirit of confidence, of enjoyment, of boundless positivity and possibility. The spirit allows a transgression with and through elegance, exploring the meaning of clothes. Classics are decontextualised, an evolution of a concept explored in the 2020 Prada Resort collection. Transgression is quiet, optimism posed as an alternative to actuality, utilising contrast and colour to reconfigure. Duality permits the conservative to become rebellious, youth to appear newly sophisticated.
Relevant clippings:
WELL DONE MRS P!
Dazed.com
The collection itself was another masterpiece from the brand’s creative helm Miuccia Prada, who designed a range that took the aesthetics of youth and remodeled it with modernity in mind.
Wonderland
In a world of social media awareness drowning the raged youth and harsh realities burdening our every day, it feels nice to escape into the carefree utopia of Prada.
10magazine.com
As always happens when the Milanese brand’s offerings hit the nail on the head, the collection asks more questions than it answers.
[…] A theme that is Prada through and through. […] After all, [as] Wittgenstein said, “the limits of my language mean the limits of my world”.
Corriere della Sera
Energy, provocation and freedom. […] In the civilised world of Prada, transgression is a silent alternative to reality, and optimism feels like an antidote […] to rescue us from the quagmire into which we have fallen.
La Repubblica
Prada: the splendour of optimism.
Fashion […] has the right (or duty?) to distance itself from clichés and to offer a new perspective on the surrounding world. […] Prada has done just that.
L’Officiel.com
Energetic models, colourful prints, symbols of freedom… Prada’s silhouettes declare their optimism by adopting a series of transgressive items. […] Also note the bold mix ‘n’ match, expertly balanced between tailored garments and models with alpine features. […] By working outside the normal boundaries, Prada has been liberated.
Vogue.fr