On 18 May, Prada hosted the third Apritimoda, welcoming over 300 visitors to its headquarters on Via Bergamo in Milan, where they were given a tour of its various rooms and departments and a presentation of the Group’s activities.
During the visit, particular emphasis was placed on the link between Prada and the world of design and architecture forged through the Prada Invites project (first edition, second edition) with an original display in the evocative space used for fashion shows and other Prada Group events. The tour also included a 3D virtual reality experience linked to the Prada Invites initiative.
n° 39 - 11 June 2019