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On 2 May, the home of Prada USA, the Piano Factory in New York, an historic building renovated and redesigned for Prada by the Herzog & de Meuron architecture studio, hosted the Prada Resort 2020 collection runway show.
You will find the press release, some coverage of the event from leading media outlets, and, attached, the press release for the showspace, designed by Rem Koolhaas’s studio AMO/OMA.
“Context offers a reinterpretation of classics, a new perspective on a common language of clothing. The Prada Resort 2020 collection presents an alternative viewpoint on the familiar, a seditious simplicity. A contrast with the increased complexity of the world, pulling back to the sincere, pure and true, the collection proposes an unexpected means of subversion, elegance as sedition.A language of hyper-classicism is recalibrated, forming a different syntax. Clothes are paradigmatic – overcoats, brass-buttoned blazers, eased skirts, cable knit sweaters, utility suiting. Outfits are composed of singular, honest fabric types: cotton poplins, drill and gabardine, faille, leather and suede. Patterns are modest pinstripes and checks, micro-pattern florals and embroideries of truly naïf flowers. The palette is restrained, revolving around navy, pale blue, multichromatic brights, tonal hues. There are gestures to archetypes of elegance, real glamour. Scarves are executed like boas of paillettes, and jewelry comprises drop earrings and sautoirs of baroque pearls. The collection is focused on intimacy – on closeness, attention drawn to details, a sense of the handmade. These evoke the idea of the individual, its power and strength. Shifting contexts open ideas to reinterpretation, to suggestive dichotomies – rich and humble, youth versus heritage, urbanity against nature, uptown and downtown. The context of New York City imbues garments with specific cultural memory, offering a distinct perspective paradoxical to their universality.”
For all her intellectual musings — and they’re typically fascinating — Prada is a fashion girl at heart. The only way she knows how to rebel against fashion excess is with real fashion. […] She believes that real fashion starts not with marketing, but with compelling product, product that is beautiful or provocative or otherwise interesting or all of the above. Product that says something to both wearer and viewer.
WWD
The Italian brand takes a stand for simplicity. This — the offhand provocation of dowdiness, the refusal to perform for the eye of the beholder — was her gauntlet, and she threw it down with aplomb.
New York Times
Prada showcased a dreamy mix of pinstripes, prints and pleats for their Resort 2020 collection.[…] As ever, they championed craftsmanship and a handmade aesthetic, reinterpreting classic silhouettes from a more modern and subversive perspective.
Wonderland
[…] This Cruise collection was a celebration of those building blocks of Prada chic. In complicated times, clarity is what’s required. Prada found it in honest materials, beautifully cut and rendered into easy to wear pieces. […] These are clothes you can live in. These are clothes for life.
10magazine
[…] Miuccia Prada chooses cruise shows to advocate a return to a simple, ingenuous style. […] The message is loud and clear […] the collection predominantly comprises separates, easy and versatile pieces to be combined and mixed together: that’s how people dress nowadays, matching outfits and total looks are outdated.
La Repubblica
[…]On Thursday night in New York, Miuccia Prada, […]showed a collection fizzing with ideas and delectable clothes.
The Daily Telegraph