Prada presents its new digital eyewear campaign Flowing Reality, a project that is always on the move, presenting a constant flow of images that blend in a surge of colours, weaves, signs and symbols, with sunglasses acting as the filter.
The American photographer Charlie Engman narrates his vision by tearing down and putting back together parts of the set, like oscillating, everyday images, filtered by our perception. The new glasses, with a geometric design and simple look, converge in frames with a clean style and refined details, while the retro shapes are highlighted by unusual finishes.
The Flowing Reality campaign was launched on 6 May in the Asia Pacific area, to coincide with previews of the frames in Prada stores and selected opticians in the region.
Credits:
Photographer: Charlie Engman
Model: He Cong