Prada is celebrating lovers’ day in China with a project entitled ‘520’, which takes its name from the day of the festivities, 20 May, which when spoken out loud sounds similar to the Chinese for ‘I love you’. The initiative involves customising Prada Cahier and Panier bags with golden letters and silver, pink and red enamel hearts, and stars Chinese actress Faye Yu, who portrays an independent and self-confident woman, embodying the project’s underlying concept of ‘I Love You and I Love Myself’.
n° 38 - 09 May 2019