Prada Linea Rossa Spring/Summer 2019 offers a fresh perspective, fusing sportswear and contemporary elegance and featuring garments designed with cutting-edge techniques.
Ultra-functional minimalism underpins the collection, which combines sleek, pure and aerodynamic design with high performance and a modern attitude.
The men’s, women’s and unisex garments have relaxed or slim-fit silhouettes, and are made of breathable, elasticised and waterproof fabrics.
The Prada Linea Rossa digital campaign, released to mark the launch of the collection, reinterprets the classic technique of chronophotography, capturing multiple frames of motion and combining them into a single image. The protagonists thus appear in a succession of moments that reveal the energy of our daily actions and infinitesimal ways of being.
Director: Daniel Sannwald
Creative director: Thomas Lenthal
Styling: Elodie David Touboul
Models: Lineisy Montero and Jun Young