Prada and Miu Miu are taking part in Crazy Digital Experience, a project organised in collaboration with the Parisian department store Le Bon Marché.
An interactive pyramid structure has been designed for Prada’s space, containing a hologram of the Sidonie bag. The bag can be customised using a tablet, with various colour combinations, sizes and finishes to choose from.
For the launch of the new Miu Miu Twist fragrance, meanwhile, the Miu Miu space has been decorated with a 1980s “Arcade” theme – visitors can interact with a videogame entitled “The First Woman on the Miu-n”, in which the heroine leaps from one drop of Twist to the next and flies through space until she reaches the moon.
n° 36 - 15 March 2019