Prada is celebrating the Lunar New Year with a digital campaign dedicated to Asian youth culture and style. It stars a group of friends in an unspecified space, dressed in a selection of some of the key looks from the Prada Resort and Spring/Summer 2019 collections. The friends chat as they move from one room to another, bathed in a nostalgic, retro hue.
Prada has also released an exclusive collection of bags, footwear and accessories to mark this important time of year in Asian culture, customisable with the ‘My Character’ service and available in selected Prada shops worldwide and at prada.com.
Director: Christine Yuan
Cast: Sijia Kang, Jingwen Li, Ziwei, Huan Zhou, Daniel Li and Cameron Lee Phan