Inspired by the motion picture universe, for Spring/Summer 2019 Prada unveils its Women’s and Men’s campaigns. Enigmatic films, a source of fascination, like a tantalizing fragment of a larger whole. Five shorts women’s campaign exploring and expounding the concept behind Prada fashion show yet reframed and re-envisaged through the lens of cinema. Each of the individual films consciously reflects a classic genre – horror, suspense, thriller, and romance – reimagining their scripts with Prada’s handwriting. All fashion models are actresses, becoming personifications of the different attitudes of the clothes they inhabit.
Memories of historic moments of the silver screen, this diptych of shorts are not reiterations of movies past, offering intriguing glimpses of character. Each episode of Prada Men’s collection is an examination of the duality central to Prada – two films, offering a second aesthetic interpretation of the Spring/Summer 2019 men’s collection, each showcasing multi-faceted protagonists exploring different sides of themselves. They are at once documentary and narrative combined, showcasing a heightened version of our own reality, rather than pure alternative.
Photographed and filmed by Willy Vanderperre
Director of Photography: Benoît Debie
Models: Daan Duez, Freja Beha Erichsen, Jonas Glöer, Gigi Hadid, Maike Inga, Tae Min Park Liu Wen, Anok Yai
Music: Frédéric Sanchez
Read the press release Women and Man