Hypercolor Unreality, the latest chapter in the Prada 365 project, showcases the Prada Spring/Summer 2019 menswear collection through a kaleidoscopic and psychedelic reworking.
Digitised images and saturated colours stand out against the clear acrylic backdrop used for the Spring/Summer 2019 fashion show. Simultaneously a heightened version of reality and a fantasy, it draws inspiration from the vibrant prints and intense hues of the clothes themselves and projects them out into space, symbolising both tangibility and immateriality.
The collection therefore becomes a prism, which gives new colour to the surrounding environment and alters its perspective.
Hypercolor Unreality
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