Miu Miu is pleased to present its new website, miumiu.com, with engaging editorial content and a user-friendly online store, all backed up by an original design.
Particularly significant new features include the ‘Miu Miu Club’ section, a virtual environment that invites users to delve deep into the world of Miu Miu and revisit all the collections from 1993 to the present day, all episodes in the Miu Miu Women’s Tales series, special projects and the brand’s advertising campaigns. The platform provides a recap of the creative process in which Miu Miu’s identity has always been grounded, as it established itself as one of the key brands in the global luxury goods market.
The new miumiu.com website can currently be accessed in 17 European countries, and has been translated into five different languages – English, French, German, Italian and Spanish. It will be launched in North America, Asia and the Middle East during 2019.
This is a preview reserved for Prada Group employees. The press release will be released in the next few days.