Raised Consciousness is the new perspective Prada 365, which explores the Resort 2019 season, capturing it in a striking, chromatic setting of refracted and pure colour. A dream of reality. A total environment for the women’s and men’s collections, intrinsically interconnected, that evoke a stylistic conversation between opposites.
For Willy Vanderperre’s lens a diverse cast of male and female faces stare out from the iridescent, multihued environs. Their proportions are toyed with by the camera, their forms lengthened and warped, transformed into graphic devices against a shimmering wall of pure, saturated color. Vanderperre directs also a dynamic filmic short, recontextualising the collection in an urban landscape. It highlights a constant interplay between the concrete, rational and tangible and the imagined and fantastical.
Raised Consciousness
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