For the Spring/Summer 2019 season, the Parisian agency M/M propose a new visual installation, ephemeral MIU MIU symbol which oversized all the space.
Structures formed from it transform the Palais d’Iéna into an organic, chaotic and geometric white space plunged into darkness, while are projected throughout colorful video portraits of made-up girls, each one being heard pronouncing “M”, “I”, and “U”.
The space feels like a tautology: the show, within the show, within a symbol, within a brand — the heart of Miu Miu.
Miu Miu: Spring/Summer 2019 show space
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