Prada is highlighting its innovative and modern approach to style by relaunching its Linea Rossa collection, which was cutting-edge when it, far ahead of its time, was first unveiled back in 1997.
The latest incarnation of Prada’s identity made its debut at the Fall/Winter 2018 menswear and womenswear fashion shows, and fitted into the brand’s aesthetic language perfectly. Inspired by leisure activities, it features innovative and futuristic materials made with nanofabric technology, which help to regulate body temperature thanks to their impressive conductivity.
Prada’s Tela Tecnica sportswear fabric has been revisited and renamed Tela Tecnica Pro, and is now more waterproof, windproof and fully breathable, while the brand’s nylon is now feather-light.
The range includes outerwear, footwear and various items designed for specific activities such as skiing and snowboarding, unisex garments with a subtle flash of red on the collar and chest, the symbol of the brand.
In the new digital campaign, developed under the creative direction of Michael Rock/2×4 New York and directed by Arisu Kashiwagi, the Prada Linea Rossa logo takes centre stage, bringing together and leading Daan Duez, Kris Grikaite, Taemin Park and Anok Yai through an ecosystem where sport and fashion overlap, featuring every form of weather.
Read the press release
Read the press release of the digital campaign