For the Chinese launch of the L’Eau Rosée fragrance, Miu Miu opened a new pop-up store at the Grand Gateway, one of the most elegant and exclusive malls in Shanghai. The decor recalls a home environment and features three spaces, each characterized by iconic Miu Miu wallpapers including the famous cat print.
The opening on 27th of August was attended by Shanghai’s most important female socialites and influencers all dressed head-to-toe in Miu Miu. They posted about the event on social networks, accompanying their comments with emojis designed for the event.
Opened on August 27th, the store was active until September 2nd.
Miu Miu L’Eau Rosée:
pop-up in Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/cover_Rosèe.jpg)