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Miu Miu呈献Type系列:初现于2018秋冬时装秀现场,以字母表为灵感设计的全新胶囊系列,包括府绸衬衫、连帽衫以及棉质运动裤,Miu Miu字母表的26个字母点缀其上,此刻已可在线预订。
为庆祝该系列的发布,位于意大利Forte dei Marmi的Miu Miu精品店于7月21日举行了一场特别活动,邀请顾客在经过精心设计的店内空间自选字母参与定制服务。未来几个月,此项活动将先后到访15间精品店——位于欧洲,中东,美国,日本,香港,韩国和中国——并通过一系列覆盖店铺橱窗、社交媒体以及户外公告牌的图文资料进行推广。