Prada Cinéma Evolution is the new Prada Eyewear digital project, inspired by the dreamlike power of film in which the sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story.
Through a surprising and amusing projection of personal memories of a young woman on a sunny summer day, the unusual combination of contemporary aesthetics and sophisticated femininity is highlighted. New models, the sunglasses and the eyewear, have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design, which identify the collection.
Prada Cinéma Evolution creates a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: Are you the observer or the observed?
Prada Cinéma Evolution
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