Miu Miu has inaugurated a new flagship store in Paris, on the Rue du Faubourg Saint-Honoré, one of the most fashionable European luxury-shopping streets.
The store has a total surface area of 540 m2, spread over three floors, and is characterized by the typical architecture of the historic Parisian buildings, with big windows on the façade and, inside, large fireplaces overhung with framed mirrors and delicate stucco details.
The ground floor, accessed via two separate entrances, is dedicated to the accessories, bags and shoes collections. Via a sky-blue staircase, referencing the colour of the Miu Miu’s stores across the world, it is possible to access the upper floors, dedicated to the clothing collections.
The entire furnishing is inspired by Miu Miu’s new aesthetic hallmarks, with sky-blue damask walls and matching carpets and chairs, and large mirrors stretching from the floor to the ceiling, creating an elegant, intimate and feminine atmosphere.
n° 25 - 04 July 2018