In a new episodic film project, Prada creates a hybrid world, halfway between the synthetic and the natural – a futuristic fairy-tale devised around the reality of Prada, and its emblematic Nylon fabric. A fusion of heritage, present and future.
Presented as a series of four chapters, the Prada ‘nylon farm’ is populated with flocks of cyborg ‘nylon sheep’ whose synthetic fleece is harvested via this alternate reality’s forward-projected technology. A perfect world of artificial intelligence and automated machinery, which is nevertheless combined with an unexpected variable – human nature, and emotion.
The four episodes are available on Prada’s social channels, as well as on prada.com.