Patrizio Bertelli, the Prada Group’s CEO, opened the WWD Forum in Xi’an, China, with an extremely well received presentation. The event was organised in collaboration with the Chinese luxury giant SKP to mark the opening of its large new shopping mall in the ancient capital.
Patrizio Bertelli was welcomed to the city as a guest of honour by Mr. Ji, CEO of SKP. The evening before the forum a spectacular and enchanting event was held within the walls of the ancient city, during which Mr. Bertelli was symbolically presented with the keys to the city.
In his speech, preceded by a video, Patrizio Bertelli underlined China’s impact and weight in the luxury goods market, and the particular importance of Chinese Millennials in this market for the Prada Group, before outlining the group’s characteristics, strategies and future objectives.
Patrizio Bertelli opens the WWD Forum in Xi’an
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