Prada, alongside some of the world’s leading luxury brands, took part in the second The Drop shopping experience at the flagship Barneys store in Beverly Hills, Los Angeles with a special dedicated area, combined with video game stations. The space contained a total look capsule made exclusively for the event, models from the men’s and women’s Fall/Winter 2018 collection, which are available to purchase on the website www.barneys.com/thedropLA.
The event, which spanned two days (2 and 3 June), featured a range of activities, including the installation of a skating area and a beauty treatment service, and ended with a series of DJ sets and a live performance from New York hip-hop group Wu-Tang Clan.
During the event, were registered 8000 entries per day, mainly Millenials.
Prada ‘The Drop’ Collection
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