The first exclusive Prada Man capsule collection for Mr Porter, the online menswear retailer. Drawing inspiration from bowling, the 1950s and the 1980s, the collection features thirty-two pieces including shirts – with Hawaiian, pop-cartoon, madras and chequered prints – satin and suede jackets, two-colour mohair-wool polo shirts, two T-shirts sporting Prada bowling logos and pleated trousers.
Nubuk and deer-leather loafers, cap-toe derbies and sneakers wind up the collection.
Mr Porter will also be launching an online marketing campaign involving all social networks and app and culminating on April 26th with the short film The Journal and a bowling event in New York.
Available from www.mrporter.com from April 25th.