At the Alexandra House shop, a special display inspired by Prada’s ‘comics’ was created for Art Basel Hong Kong 2018 with both the front and the inner space of the store revamped using images from Prada Woman Spring/Summer 2018 collection.
To launch the project, Prada Alexandra House hosted three nights of entertainment with DJ Gaby Endo and mixologists from Hong Kong’s Quinary bar – voted one of the world’s top 50 bars for the last five years. The first event drew over 600 guests, including local socialites and celebrities, the second was restricted to important Hong Kong customers and the last consisted in a private shopping session in the company of the stylist Ricky Kwok, who offered the guests his services exclusively.
Special nights at
Prada Alexandra House
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