Atelier Prada is a project that allows you to give a new look to the 100 ml bottles of La Femme Prada and L’Homme Prada fragrances using one of twelve different interpretations of the traditional Saffiano leather cover.
The prints are reproductions of classic Prada patterns – Art Deco Geometric, Floral, Hawaii Floral and Wallpaper Geometric – which over the years have featured on the brand’s clothes and accessories, inspired by the 1930s, 1940s and 1970s.
Previewed in the Milan and Paris shops during the cities’ respective fashion weeks, the project will spread in the coming months to a selection of Prada menswear and womenswear shops across all markets.
n° 22 - 24 April 2018