Miu Miu opened a new pop-up store in the prestigious Atrium Harbour City Mall in Hong Kong for the launch of its L’Eau Rosée fragrance (see NL #19).
The space, in the perfume’s trademark colours of navy blue and powder pink, displayed the brand’s three fragrances, along with an eye-catching display of images from the advertising campaign in a collage style.
The pop-up store was unveiled on 27 February, and remained in place until 5 March.
n° 21 - 14 March 2018