The new Miu Miu Picnic pop-up store, created for the Japanese market and launched on 7 February at the Isetan The Stage department store in Tokyo, is inspired by spring and the simple, natural pleasures of a picnic – a grassy field, wild flowers and hampers juxtaposed with sophisticated and sometimes extravagant products.
It presents a total look capsule collection based on the Miu Miu Spring/Summer 2018 collection, with a particular focus on bags: woven rush and leather baskets in pastel colours, leather handbags with embroidered edging, sneakers, accessories, miniature jewellery and sunglasses, all in reference to the springtime theme of the surrounding environment.
Miu Miu Picnic will move in the coming months to Seibu Ikebukuro Main Store in Tokyo (21 March – 3 April) before transferring to the Daimaru department store in Sapporo until early June (30 May – 12 June).
Miu Miu Picnic
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