The Prada Cheongdam store in Seoul has been given a special look to celebrate the Pyeongchang Winter Olympics, with the shop’s interiors and windows decorated with images from the Spring/Summer 2018 Prada menswear and womenswear fashion shows.
On 7 February the shop hosted an evening cocktail party for celebrities, socialites, journalists and important local clients, with entertainment from DJ Nam Tae Hyun and expert cocktail mixology from the bartenders of Soko Bar, one of Seoul’s trendiest venues.
Various events will be held at the store until 28 February, including a calligraphy service for the Chinese New Year, a styling class with stylist Jeong Yun-kee and customised polaroids.
Prada Cheongdam in Seoul
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