The pre-order event for the Prada Spring/Summer 2018 womenswear collection was held in Shanghai, on the third floor of the recently opened historic residence Prada Rong Zhai (NL #15). The interior was completely redecorated for the occasion, with illustrations inspired by the room that hosted the Prada Spring/Summer 2018 womenswear fashion show.
Eighty guests, a select group of customers from the city and the rest of China, were treated to a preview of the clothes worn by the models, and could attend the fashion show using a special Virtual Reality headset and buy the bags from the new collection before they became available in the shops.
As part of the event, and with the aim of welcoming guests into the creative world of Prada, specially created comic colouring books were distributed to guests featuring images related to the theme of the collection.
Pre-Orders at Prada Rong Zhai
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