Prada Spirit is a touring retail project dedicated to the Chinese New Year, which was previewed on 20 January at the Galaxy Mall in Macau. It features a pop-up store styled on an Italian cafe/bar, where customers can socialise sat on red velvet sofas and bar stools at wooden tables or a large, central counter with a transparent display case, browsing the ‘menu’ of the products on sale and ordering, just like a cafe.
This alternative and innovative shopping experience is dedicated to the East’s most festive time of year.
Prada Spirit will then move on in future weeks to Beijing, Shanghai, Hong Kong, Taipei, Seoul and Vancouver, finishing in Costa Mesa, California at the end of February.
In addition, a video has been created that provides a sneak preview of the new Bassotto Robot, which will join the other Prada Robots at all the Prada Spirit venues.
Prada Spirit
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