Prada has opened a shop dedicated to its men’s and women’s leather goods and accessories collections on Wangfujing Street, a prestigious shopping destination in Beijing.
The 100 m2 space is divided into various sophisticated environments, where classic Prada styles and colours, like the black and white chequered floor, are paired with more recently introduced features, such as brightly-coloured velvet Osvaldo Borsani chairs.
Another recent opening is the Miu Miu concession within the Hyundai Main Department Store in Seoul, which sells the brand’s footwear collections. The design of the new space, located on the second floor of the prestigious mall, incorporates the aesthetic hallmarks of the brand, such as the sky-blue damask fabric used to cover the walls and upholster the chairs.