The new PradaGroup.com, a modern HUB website that allows visitors to explore all the different aspects of the Prada Group, is now online. The site aims to communicate the group’s values, describe the brands’ main projects, promote the company’s reputation and encourage the sharing of information between the Prada Group’s various digital channels.
The new digital environment, designed to offer a completely new user experience, layout and contents, is in line with the latest communication standards and satisfies the expectations of the increasingly large number of stakeholders who engage with the site on a daily basis.
Amongst the new features, are a “Talents” section, which aims to promote the Prada Group by creating a direct communication channel with potential new collaborators and the ‘Perspectives’ section, which describes the Prada Group’s unique nature through different fil rouges: Places, Know-How, Special Projects and Excursus. Finally, the new website now also includes information on Corporate Social Responsibility (which until now was found at csr.pradagroup.com).
The site is currently available in Italian and English, and from early 2018 it will also be offered in Chinese and Japanese.
New PradaGroup.com Website
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