Starting from March 8th to March 21st, a geometric game of colours expresses Prada’s key visual traits in the windows of Bergdorf Goodman. A luminous horizontal band unites the five women’s and four men’s windows overlooking the Fifth Avenue in New York, creating a scansion of colours that arise and combine with the setting.The windows are dominated by the Prada logo and a white luminous line, which accompanies the viewer to an alternating succession of scenarios, determining a single horizon.The two-dimensionality and rigor of the color bands that expand the space are interrupted and animated by a special selection of products for men and women that becomes the protagonist of the scene.
Prada’s exclusive shop windows at Bergdorf Goodman
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