First introduced for the Fall/Winter 2023 fashion show in Paris, for Spring/ Summer 2024 a new Church’s style has been reinterpreted: the ‘Shanghai’. Dating back to 1929, the Church’s X Miu Miu Shanghai exemplifies the modernity and refinement both names stand for.A dishevelled sense of chic and a relaxed and confident attitude define the print and moving image campaign for the second Church’s X Miu Miu collaboration. Models Matilda Liedholm and Judith Shyambala are photographed by Lengua with Lotta Volkova styling against the backdrop of a verdant country garden the natural and the mannered, the organic and the contrived are juxtaposed. The context of heritage is transported to a youthful new scenario, designed to enrich and inform the here and now.
Church’s X Miu Miu Campaign 2024
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