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Prada 2024中国春节系列全新广告大片欢庆龙年开启。龙是中国生肖中智慧与力量的象征,代表繁荣与好运。根据古老神话,龙更是中华民族的起源。
这一广告大片的画面采用了深邃而丰富的色彩搭配,灵感源自艺术电影,尤其受到中国经典电影的启发,生动展现了节日特有的欢愉和乐观氛围。
最终呈现出一系列在电影般氛围中拍摄的动人肖像,由超模、演员杜鹃和赵磊携手演绎。眼下,杜鹃在《繁花》中璀璨登场,而赵磊则主演了杨福东的电影《一年之际》,目前正于上海Pradasphere II展览中展出。
该项目集结了当代中国文化界两位备受推崇的年轻才俊:时尚艺术摄影师张家诚和音乐家兼制作人林峰是该项目的两位核心创作者,林峰的音乐灵感汲取自传统中国乐器的欢庆节奏。
这一广告大片的拍摄场景设定在历史悠久的Prada荣宅,该空间由Prada于2017年经过精心修复后开放,如今成为Prada集团在中国举办文化活动的瑰宝之地。
为了纪念这个特殊时刻,Prada推出了一系列独家男女成衣、包袋、鞋履、珠宝和配饰。